Builtfromtheinside.Ledfromthetop.Deliveredwithprecision.
A Boutique F&B Advisory Founded on Direct Experience, Not Theory.
Iman Omrani
Founder & Managing Director
Iman Omrani has spent her career on the landlord side of the table. That perspective shapes everything AŸM&Co. does.
With over 15 years of experience in F&B leasing and destination strategy, Iman held senior roles at three of the region's most influential developer groups: Meraas, Nakheel, and Dubai Holding / Jumeirah Group. In these roles, she defined the F&B and lifestyle identity of some of Dubai's most recognized destinations, including Palm West Beach, Club Vista Mare, St Regis Gardens, Burj Al Arab, and Bulgari Resort.
Her work has spanned brand curation, operator evaluation, commercial structuring, and destination positioning, always with a focus on ensuring every concept reinforces the asset's identity, enhances guest experience, and drives long-term commercial value.
Key achievements include repositioning Palm Jumeirah into one of the region's premier dining destinations, achieving 100% occupancy across lifestyle and hospitality portfolios, and securing partnerships with Michelin-starred operators and globally recognized hospitality brands.
A graduate of the PwC Women in Leadership Program and fluent in Arabic, English, and French, Iman brings deep insight into how ownership teams think and what drives their decisions.
With AŸM&Co., she now brings that same strategic rigor and market intelligence to developers and hospitality groups who want a partner, not just a consultant.
What Drives Us
Strategy meets soul
Great hospitality is part science, part art. We bring strategic discipline to creative decisions, and creative thinking to commercial strategy.
Landlord-side clarity
We think like ownership because we’ve been ownership. That perspective makes us better advisors and tougher negotiators.
Curation, not commoditization
We don’t work from databases. Every operator we curate is hand-selected for brand fit, operational capability, and long-term alignment.
HowWeOperate
Selective by design
We work with a limited number of clients to ensure focus, quality, and founder-led attention throughout.
Candid, always
If a concept won’t work, we say so. If a deal doesn’t make sense, we walk. Our reputation depends on honest counsel.
Built to last
Short-term leases fill space. Long-term strategy builds equity. We optimize for the latter.
Core Capabilities
Core Capabilities
Positioning, tenant mix, phasing, and activation planning.
Operator selection, outreach, evaluation, and negotiation.
Transforming underperforming assets through strategic upgrades.
Operations, performance optimization, and commercial structuring.
Adapting global brands for regional markets and audiences.
Multi-asset planning, differentiation, and growth roadmaps.
WhyUs?
We’re Not Consultants.
We’re Destination Curators.
We’ve been on both sides.
Over 15 years in senior leasing roles means we understand how developers think, how operators negotiate, and where deals break down. That perspective is rare.
Founder-led, always.
No account managers. No junior teams. Every engagement is led personally by the founder from strategy through execution.
Reputation on the line.
We’ve placed the region’s most celebrated dining concepts. Every recommendation carries our name. We don’t recommend what we wouldn’t sign ourselves.